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    • Campaign Finance Reform
    • Voter Suppression
    • Gerrymandering
    • Choosing Candidates to Run
    • Selecting the Winner
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  • 28th
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    This Happen?
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  • Calendar
    & Events
    • Reclaim Our Democracy With Emma’s Revolution
    • Black Ballot Power
    • The Fall Elections: Voter Access, Safety and Security
    • Democracy in Chains
    • Inside Beacon Hill: The Good, The Bad, and The Ugly
    • Suppressed: The Fight to Vote
    • Born on Third Base – Chuck Collins
    • POTUS 1: The Next Fight for Democracy – Lawrence Lessig
    • Alexandra Chandler – Taking Big Money Out of Politics
    • How Democracies Die
    • Dark Money Film Screening and Mass. Ballot Question #2 Discussion
    • How Best to Rescue Our Representative Democracy – with Rick Hubbard
    • Candidates Forum – 3rd Congressional District, 14th Middlesex District
    • National Citizen Leadership Conference
    • The Role of Faith Communities in Times of Social Unrest
    • March for Our Lives Boston
    • The Women’s March 2018: The People Persist
    • Daring Democracy
      • ‘Daring Democracy’ Book Discussion
    • Ranked Choice Voting Presentation
    • Go, Granny D!
  • Resources
    • Groups
    • Videos
    • Books &
      Articles

Breakout – Digital Messaging and Organizing

Citizen-Driven Media Messaging and Digital Organizing

Digital Media

  • Build a community around your brand. ReclaimtheAmericanDream.org is a good website for drawing people in.
  • Focus on the messaging of what you are about; keep it simple / easy to understand; don’t confuse it with multiple ideas; be aspirational; visually striking images and striking 4-5 word messages; for Twitter a simple message from several famous people can be very effective; be creative; talk about the future – what legacy are we leaving for the next generation; tug at the heart using very cute and clever pictures; corruption is a poor frame for drawing people in; go to bit.ly/rethinkmip and moneyinpolitics.us and wiuta.org for help with messaging
  • You need to get people’s interest in 3-10 seconds on social media or they will turn off
  • Repetition matters. People need to hear a message 10-15 times before they pay attention.
  • Attract people by getting other organizations to share your message; build relationships with groups that will do this; most things go viral because of large networks
  • Promote events on Facebook and with Twitter hashtags; reporters and people will follow you on Twitter; pull in other community organizers; find a large network and connect one-on-one with influencers
  • Facebook Live is a good way to broadcast events; a large audience can watch on-line; can write in questions; can record the event and people can watch it at a later date; very easy to use – basically stand in front of an iPhone

In-person Presentations

  • Understand the audience. Go into the room and listen to find out where you are and what the person/people you are talking to thinks. Start conversations – what do you think about money in politics?
  • The messenger matters. Content is not as important as the ability to connect with the audience. Find a shared value/experience with your audience and they will trust you more.
  • Use messages that cut to the core – not statistics. Go into shared principles – what it means to be a member of the Republic. “I keep hearing from other people…”
  • House parties can be a good way to get people together. Can share pictures on social media – my neighbor is supporting this.
  • Video screenings can also be effective. Hedrick Smith’s The People vs. the Politicians video will be on MSNBC this summer – 6 stories, 6 states, 6 rebellions.

Our Mission


Reclaim Our Democracy is an inclusive, collaborative, multi-partisan movement.

Our goal is to reclaim our democratic rights as citizens of the United States of America to have a government that truly represents and supports the needs and desires of all people.

HR 1/S 1- For the People Act of 2021

This transformational bill is the most important democracy legislation since the Voting Rights Act of 1965. For more information CLICK HERE.

This bill passed in the House of Representatives on March 3, 2021. It is now in the Senate. To contact your senators and ask them to support this bill, CLICK HERE.

Editorials

Back to Basics – #1 Priority for Congress and President Jan. 23, 2021

The Mitch McConnell Problem Dec. 18, 2020

Dear Mr. Trump: Your Contract Will Not Be Renewed Nov. 21, 2020

Our Country’s Future Oct. 23, 2020

Events

Reclaim Our Democracy with Emma’s Revolution Some of the music from the Oct. 24 concert is available on their Facebook page

The Fall Elections: Voter Access, Safety and Security, with U.S. Representative Lori Trahan; video now available.

Democracy in Chains, with Duke Professor Nancy MacLean, Friday, March 6. Video now available!

Inside Beacon Hill: The Good, The Bad, and The Ugly, with State Representatives Tami Gouveia and Jon Hecht, held Tuesday, Jan. 14, at First Parish in Concord. Video now available!

How Democracies Die video of presentation now available

To view a calendar with Massachusetts area events related to Campaign Finance Reform and the passage of the 28th Amendment, visit our calendar/events page.

Facebook

To read more about current news and events regarding campaign finance reform and the corrupting influence of money in politics, and engage in online conversation, please click here to visit the Reclaim Our Democracy Facebook group page.

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